Special events are big business for San Diego. No, duh, right? Ok, yeah – but did you know that 10 million San Diegans and visitors alike will flock to events this summer and that the economic impact of those events will be in excess of $200 million? Bet you didn’t. Each year, there are over 1,700 civic, athletic and community events held in the City of San Diego. Da maya will hold an event in an hour to recognize the importance of these events to our economic, including the visitor industry.